This Privacy Policy (“Policy”) outlines and regulates the information collection, usage, and sharing practices of Houzzwise and its affiliates or subsidiaries (“we,” “us,” and “our”) concerning your utilization of Houzzwise’s websites, products, tools, promotions, and any other services linked to this Policy (collectively, the “Services”).

By utilizing any part of the Services, regardless of how you access them, you consent to the collection, usage, and disclosure of your information as detailed in this Policy. If you do not agree with our policies, please refrain from using the Services.

We reserve the right to amend this Privacy Policy at our discretion and for any reason. Any changes will be immediately effective upon posting the updated Privacy Policy on the Site, and you waive the right to receive specific notice of each such change or modification.

Before using or submitting any information through or concerning the Services, please carefully review this Policy. We will continuously evaluate this Policy as we enhance the Services, and we may adjust the Policy accordingly. Any updates will be posted here, and you should periodically check our website for changes. If we make significant alterations to this Policy, we will provide you with notice as required by law. Your continued use of the Services will indicate acceptance of the terms of the updated Policy.

1. Information We Collect

At Houzzwise, we gather information through various channels. This includes instances when you directly provide us with information, as well as when we passively collect data from your browser or device.

a. Information You Provide Directly To Us

At Houzzwise, we collect information from you through various channels, such as when you:

– Respond to our communications or contact us.
– Register for an account.
– Use specific features that require your information.
– Participate in surveys.
– Provide feedback.
– Request certain features like newsletters or updates.
– Share User Content, including comments, on our platform.

b. Information that is Passively or Automatically Collected

1. Device/Usage Information

At Houzzwise, we may automatically collect certain information about the devices you use to access our services. This includes details like IP addresses, geolocation data, unique device identifiers, browser types, operating systems, and more. We also gather information about how you interact with our platform, such as the pages you visit, the time spent on each page, and any errors encountered.
To enhance our services, we utilize third-party analytics providers and technologies, like cookies, to gather this data. This helps us better understand user behavior and improve the overall experience.

2. Cookies and Other Electronic Technologies

At Houzzwise, we may collect data about your use of our services through Internet server logs, cookies, and tracking pixels. Web server logs store website activity, while cookies are small text files placed on your computer to recognize it, store preferences, understand your visited web pages, enhance user experience, perform searches and analytics, and assist with security functions. Tracking pixels, embedded in websites, ads, and emails, provide usage information and measure popularity.
We may also use web beacons in emails for analytics, personalization, and advertising. As we adopt new technologies, we may gather additional information. You can adjust your browser settings to notify you of cookies or block them entirely. Please check your browser’s “Help” section for guidance. Blocking cookies may limit access to certain features of our services.

3. Location Information

At Houzzwise, we collect various types of location information, ranging from general data like IP addresses and zip codes to more specific details such as GPS-based data from mobile devices used to access our services. This information helps us tailor our services with location-based features to enhance your experience. We may utilize this data to improve our services, including offering location-based features such as identifying listings that may interest you.
To provide personalized content and advertising, we may share your location information with our members, vendors, or advertisers. However, if you prefer not to share your location, you can disable location-tracking functions on your mobile device. Simply refer to your device manufacturer’s instructions for guidance. Keep in mind that disabling certain functions may limit your access to specific parts of our services.

4. Information from Third Parties

At Houzzwise, we may gather information about you or others through our affiliates or non-affiliated third parties. These third parties have their own policies for handling your information. To understand how these sites may use and disclose your information, including any public information you provide, please refer to their privacy policies. Please note that we do not control how any third-party site utilizes or reveals the personal information it gathers about you.
Additionally, we may collect information about you or others through non-affiliated third parties. For instance, within the confines of the law, we may, at our discretion, request and gather supplementary information from third parties. This could include details to authenticate your identity or reliability, or for other purposes related to fraud or safety protection. We may merge the information collected from you through our services with data obtained from these third parties, as well as information derived from any other products or services we offer.

5. Collection of Information Across Personal Devices

At Houzzwise, we may occasionally utilize the information we gather, including log-in details, IP addresses, hashed email addresses, and unique mobile device identifiers. This helps us, or our service providers, to identify or attempt to identify the same users across various browsers or devices (such as smartphones, tablets, or computers). By doing so, we aim to enhance your experience by customizing content, features, and advertisements, ensuring a seamless experience across all the devices you use to access our services.

2. How We Use Your Information

At Houzzwise, we utilize the information we collect for various purposes:

– Utilizing your information to deliver the features, services, and products available through our platform.
– Sending transactional information, technical notices, updates, and other communications related to your interactions with us.
– Contacting you with information, surveys, or services we believe may interest you, both concerning our offerings and those of third parties.
– Processing and responding to your inquiries promptly.
– Conducting internal research and reporting to monitor and analyze trends, usage, and activities for statistical purposes.
– Measuring, improving, and understanding the effectiveness of our content, features, and services, and developing new services accordingly.
– Personalizing the content and advertising you encounter on our platform or other websites.
– Detecting, investigating, and preventing fraud and other illegal activities, enforcing legal terms, and administering and troubleshooting our services.

3. When We Disclose Your Information

At Houzzwise, we prioritize transparency and trust in our handling of your information. We may disclose and/or share your information with non-affiliated third parties under specific circumstances to ensure the smooth delivery of our services:

– Your information may be disclosed to third parties based on your explicit consent. For instance, if you’re engaging with a real estate brokerage or seeking a mortgage, we’ll share relevant information with the respective service providers to facilitate your transactions.
– Select third parties and subcontractors who assist us in various functions, such as marketing, customer support, data analysis, and legal services, may have access to your information to enable us to deliver our services effectively.
– When collaborating with other businesses to offer complementary products or services, we may share your information with these partners to enhance your experience with Houzzwise.
– Certain details related to home sales and purchases are publicly available. We may disclose some information that typically becomes part of the public record, such as buyers’ names and addresses, property prices, and taxes, to relevant parties.
– We take necessary measures to protect the integrity of our services and the safety of our users. This includes accessing, preserving, and disclosing your information if required by law or in good faith belief that such actions are necessary to comply with legal obligations, enforce our policies, respond to claims, or safeguard the rights, property, or safety of Houzzwise, our users, and the public.
– In the event of business expansions, mergers, acquisitions, or partnerships, user information may be transferred as part of the assets involved in these transactions. Your information may be included among the transferred assets if Houzzwise’s assets are sold or transferred to a third party.

Your privacy and security are of utmost importance to us. If you have any questions or concerns regarding our information disclosure practices, please don’t hesitate to contact us at info@houzzwise.com.

4. Online Analytics And Advertising

At Houzzwise, we value transparency and strive to ensure that you have full control over your online experience, including how your information is used for analytics and advertising purposes. Here’s how we handle analytics and online advertising on our platform:

a. Analytics:

We may utilize third-party web analytics services, such as Google Analytics and Adobe Analytics, to collect and analyze information about your usage of our Services. This includes data like your IP address, which helps us evaluate your interactions with the platform, understand usage trends, and improve our services. Additionally, if you receive emails from us, we may use analytics tools like clear GIFs to track when you open our messages or engage with the content.

b. Online Advertising:

To deliver relevant content and advertisements, we employ third-party advertising technologies on our platform and across other websites you visit. Partners like Google, DoubleClick Campaign Manager, and Facebook may set cookies on your browser to tailor ads based on factors like your demographics, interests, and browsing history. We may also share de-identified customer information with service providers for targeted advertising purposes.
While we provide options for opting out of certain advertising technologies, please note that you may still receive advertisements even after opting out. However, these ads will not be tailored to your specific interests. We encourage you to explore opt-out mechanisms provided by organizations like

the Digital Advertising Alliance, Network Advertising Initiative, or the About Ads website to manage your preferences.

5. Third-Party Links

At Houzzwise, our platform may feature links to other websites, applications, or services. Please be aware that we do not control or endorse these external sites and their privacy practices. When you navigate away from our platform or access third-party content, you should review their respective privacy policies, as our Policy does not cover them.

6. Information Security

At Houzzwise, we take data security seriously. We employ reasonable security measures to safeguard the information we collect from loss, theft, and unauthorized access or disclosure. However, please keep in mind that no data transmission over the internet or storage system can guarantee 100% security. Therefore, we cannot ensure the absolute security of your information. If you have concerns regarding your information, please reach out to us.

7. Children’s Privacy

At Houzzwise, we do not knowingly collect personal information from children under the age of 13. If we become aware that we have inadvertently gathered personal information from a child under 13, we will take immediate steps to delete that information. If you believe we may have collected information from a child under 13, please contact us.

8. Accessing and Updating Your Information

At Houzzwise, we encourage you to keep your information accurate and up-to-date. If you wish to access, modify, or delete your personal information, please log into your account and follow the appropriate procedures. If you need assistance, please reach out to us, and we will help you with the process.

9. International Data Transfers

If you are accessing our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers are located. By using our Services, you consent to this transfer and acknowledge that data protection laws in the United States may not provide the same level of protection as those in your country.

10. Contact Us

If you have any questions or concerns regarding this Privacy Policy or our practices related to your information, please do not hesitate to contact us at:

Houzzwise
Email: info@houzzwise.com